In a world where social media has literally transformed the way we (should) market our businesses we can still find many businesses who embark in traditional marketing exercises; good news…
Massimo Gaetani12 February 2015
There are many practitioners who have been in private practice for many years and have a strong and well established customer base. These people have built their own business in…
Massimo Gaetani18 July 2014
When starting a business you find yourself taking important decisions like the name and general image you would like for your business and other little but important details like the…
Massimo Gaetani12 March 2014
Until a few years ago owners of small businesses could buy advertisements on a handful of possible media and channels; for several decades the choice was limited, quite obvious and…
Massimo Gaetani5 March 2014
Our clinic has been using Groupon to promote some of our services, particularly some massage treatments. For us it works well because it helps some of the practitioners which recently…
Massimo Gaetani17 February 2014
I cannot imagine of anyone working in a factory or as a sales assistant in a shop and define what they do a hobby. It is also very unlikely you…
Massimo Gaetani10 January 2014
A few weeks ago we sold nearly 300 treatments via Groupon; for us this is a great opportunity to bring many new clients to our clinic and let them experience…
Massimo Gaetani7 October 2013
Copyright 2013 Salus Wellness Limited Many professionals starting a private practice in complementary health are inspired to do so because they want to help others and just as secondary goal…
Massimo Gaetani8 August 2013
It is quite funny how perceptions about success or failure in anything can be influenced by the wrong measuring criteria and inspires people to either keep doing the wrong thing…
Massimo Gaetani31 July 2013