Massimo Gaetani takes over Salus Wellness

MassimoGaetaniWe are very pleased to announce that Massimo Gaetani, Marketing Director and co-founder of Salus Wellness Clinics, has taken over the company acquiring the whole share stock from the 2 other directors and share holders, Luca Senatore which co-founded the company with Gaetani in 2010 and James Stacey that joined mid 2012.

The company is in great shape and highly profitable” declares Gaetani, “and has great potential of growth both organically and by franchise; my short term mission will be to concentrate all of my efforts to run the company with two main goals in mind:

  • further consolidate our position in the market
  • reaching out to a broader range of practitioners, to be added to our growing community of nearly 30 professionals

Salus Wellness established itself with a unique positioning on the marketplace, offering to all practitioners working at the clinic, hands on coaching and training in marketing, sales and business management, helping practitioners to build and grow their private practice.  The company is close the end of its third tax year with a 20+% increase in turnover and nearly 30% increase in profits that is a great result in a traditional business.

Two years of successes

Building a business from scratch can be challenging and, at the same time, very rewarding when results are outstanding. Salus Wellness recently celebrated its second  anniversary; the complementary health centre is now a totally established business that fits well in the local community, offering a rich variety of top quality complementary health services to a broad range of members of the public.

In two years Salus Wellness managed to build an impressive team of 27 practitioners all with top qualifications and substantial experience: together they are offering a wide variety of complementary health services that ranges from osteopathy and sport massage to counselling a psychotherapy.

Salus Wellness was initially founded by Massimo Gaetani [centre in the picture] and Luca Senatore [right in the picture], who have a combined experience of over 50 years in Business Coaching, Marketing, Sales and Business Management.  Earlier this year a new co-director joined the management team: James Stacey brings extra customer care and business development experience and he is now the first point of contact for Salus Wellness.

All practitioners working at Salus Wellness receive hands-on coaching, consultancy and training, in areas such as sales, marketing and customer service; this allows them to grow their practice and ensure a steady flow of new clients are generated on a regular basis.

“Most our practitioners decide to qualify in NLP, ostheopathy or massage because they either have a passion for helping people or they received a treatment that changed their life; many of them enter the profession  without any previous experience in running a business and they soon realise the strong need of entrepreneurial spirit that is necessary to succeed”

comments Massimo Gaetani marketing director and co-founder. Massimo continues:

“when they start their private practice they realise that clients are simply not queuing outside their door and the phone is not ringing constantly; that’s a normal but a very de-motivating way of starting up”

People who are not used to running small businesses are simply not ready or trained to deal with the new challenges and they often struggle to make a decent living for months or even years. In many occasions they give up and go back to full time occupation which, now more than ever, is not always a practical or easy thing to do.

Salus Wellness offers, apart from the newly decorated and well maintained therapy rooms and full time reception, a comprehensive range of business development and practice management services for all practitioners working at their premises; this increases the chances for everybody’s success and creates the win-win-win situation which Salus Wellness is known for.

Plutonium, Poetry and Purple – A New Face of Homoeopathy

Arsenic for your gripe tummy? Mercury for your mouth ulcer? Belladonna for your headache?  Alas, we are not slumbering. Our ailments are becoming more and more sophisticated and complex as we move into the 21st century and our cures are evolving to match them.  This is the bad news.

Based on the premise that Like cures Like, homeopathy was conceived about 200 years ago in the mind of German physician Samuel Hahnemann. Homeopaths prescribe remedies not because of their ‘active ingredients’ but because the symptoms these remedies can cause in a healthy person are the same symptoms that may be cured in one who is ill. Rather than just taking an isolated body part or disease diagnosis upon which to base a prescription, the ‘symptom’ picture is a carefully collected amalgam of the WHOLE of the person’s state – a snapshot of the person at that point in time. It is with this picture in mind that the homeopath then sets to work to discover the remedy that matches the symptoms of the person in front of them. Known as the “similimum,” this remedy serves to cancel out the original symptoms in the person.

Now, this is where the controversy really heats up!  Arsenic?  Belladonna?  Mercury?  When is a poison not a poison?  The answer lies not in the question of substance but rather, in the quantity of the substance. Conventional wisdom–or at least our consumer culture–would have us believe that more is better.  Not so with homeopathy, where less is often enough. In fact, through trial and error Hahnemann and subsequent generations of homeopaths have discovered that not only have its remedies been repeatedly proved and cures effected, but the tenets upon which the science and art were founded have also been proven to hold true.

The ‘twist’ in terms of homoeopathic application is partly found in the preparation of the remedies.  Hahnemann was all too aware of the dangers of giving crude mercury or arsenic to people (though it was a usual practice of the day).  Through rigorous methodology, he contrived to experiment and see just how dilute a substance might be in order to retain its efficacy and annul the potential for poisoning.  He observed unexpected and yet reliably repeatable outcomes.  Not only was the efficacy and value of the remedy maintained when the raw material was diluted and shaken repeatedly (succussed) but the depth and action of the remedy was exponentially enhanced.  He deduced over time and much practice that the relative strength or “potency” and value of the remedy are not based on the amount, but on matching the frequency or resonant field of the substance with the individual.  The issue of medication thus became one more of quality than quantity.  Homeopathy is a relational therapy based on matching the remedy with the patient rather than assuming that the medicine has an independent action of its own.  This was, and to some extent is still today, a radical departure from what we like to think of as pure ‘objective science.’

Two hundred years of history and empirical evidence have not diminished the validity of the concept of Like cures like.  Environmental toxicity, electro-magnetic pollution, hormones recycled into our water systems and microwave radiation emitted by the ubiquitous cell phone are all features of the new normal.  The pace of life and the stress of meeting all the appetites of our modern world within tight schedules and tighter budgets are increasing. Is homoeopathy still a relevant therapeutic modality?

Ill health may be characterized by burn-out, sleep disorders, anxiety, depression, disconnection from self, auto-immune disorders, ever increasing rates of heart disease, cancers and chronic non-specific yet debilitating illnesses.  There is a growing disparity between our picture perfect world and just feeling as though we can survive. People in communities, most particularly large urban centres, are suffering from a loss of sense of purpose and lack of connection to nature and natural cycles.  The media and internet give us access to a wider world, beckoning us into an age of information overload and over stimulation that often alienates us from the here and now.  This is the bad news.

Before we fold up our shop fronts and withdraw from all that our evolution has led us to, it’s important to remember that, within the vast expanse of our material, emotional, mental and spiritual realities, remedies already exist for  our dis-eases.  The last 20 years in particular have seen a remarkable resurgence in homeopathic provings–the process by which the healing potential or ‘symptom picture’ of a substance is derived. Today there are more than 6000 remedies in the homoeopathic pharmacopeia (and more are being proved or ‘discovered’ every day) made from all manner of substances.  The frontiers of imagination are visited and homoeopaths are returning from these explorations with whole new tool kits to match our new reality.  Not only found in the animal, mineral and vegetable kingdoms of the past; today we also have remedies garnered from more and less intangible sources including Berlin Wall, the colour Purple, and even elements such as Plutonium!  Recitations of poems have been made into remedies found to ‘match’ and ‘cure’ a range of symptoms as abstract and diverse as a sense of schism or fracturing in the personality to more concrete circumstances such as infertility, ovarian problems and symptoms associated with menopause.  Plutonium, normally associated with bombs and nuclear power production, finds its curative profile met in conditions such as learning disabilities, dyspraxia, leukemia, lymphomas, skin lesions and burning pains often associated in conventional terms with radiation sickness.  The proving of the colour Purple yields symptoms such as heart disease and suicidal tendencies to specific ailments such as glandular dysfunctions affecting the thyroid.

The evidence of cured cases suggests that we are provided with all that we require to recognise and meet the demands of our evolving world.  Homoeopathy is essentially a relational based discipline; it mediates the person with the substance in order to affect a cure. Homoeopathy, which moves us towards a more conscious engagement with our relationships to ourselves and the world around us, provides a potential stepping stone when we get stuck or blocked on our course. This is the good news.

Naomi Davidson joins Salus Wellness


We are pleased to announce that Naomi Davidson joined Salus Wellness Clinics.  Naomi is an excellent massage therapist offering various types of massage including, deep tissue, Swedish, acupressure and more.

Naomi is a great addition to the already comprehensive and successful team, we are confident that she will achieve great outcomes whilst offering fantastic treatments to the members of the public.

Visit her profile by clicking HERE and book a session with Naomi soon.

Katharine Warner joins Salus Wellness

We are pleased to announce that Katharine Warner, an NLP Practitioner based in Cambridge, has joined Salus Wellness, the complementary health centre located in the hearth of Cambridge city.

Katharine specialises in NLP (Neuro Linguistic Programming), but will also incorporate Coaching and Clinical Hypnotherapy into her sessions where appropriate. NLP is a method of influencing the way the brain works through the use of language to allow the brain to be re-programmed, so that new and better behaviours can be achieved. She will work with you, training you to manage your thoughts, moods and behaviours more effectively.

Passionate about the importance of health and wellbeing in preventing and combatting illness, Katharine has experienced the power of NLP and Clinical Hypnotherapy by making a full recovery from a severely debilitating viral illness.

Katharine is experienced with resolving issues such as anxiety, confidence, exam performance, obsessive compulsive disorders (OCD), public speaking and many more. She has a particular interest in addictions, stress and pain management.

Katharine commented:

“I am very much looking forward to joining Salus Wellness. I will be working alongside a great existing team of highly qualified therapists, coaches and health care practitioners in a peaceful, professional and welcoming location in the heart of Cambridge.”

Exercises to deal with back pain

The Rossiter System Workouts explained:  fast, safely and effective therapy for back pain

This revolutionary stretching technique was developed by and named after the American, Richard Rossiter, a couple of decades ago and only came to England about 3-4 years ago. It is a fast, safe and effective method to help people with back pain!

Since 2003, I have been very passionate about helping people with complementary therapies: and I feel that this is by far the quickest way I learnt to help people to literally step out of pain.

 

How do Rossiter System workouts work? All you need is a Rossiter System coach who will put one clean socked foot on a part of your body, depending on where your pain is. You work as a team; you, the person in pain, are in charge. The warmth of the foot,  a bit of weight that  is put on your limb and the movement that you will be instructed to do under the foot, will stretch the connective tissue – a network of ligaments, tendons and fascia that holds everything together – in a way that it has probably never been stretched before. The Rossiter System workout gives the body  the space it has lost over time either through injury, overuse, bad posture or a mixture of those.

What happens in a session?

Let’s imagine that we are dealing with a client who suffers from back pain. The client gets to lie on a yoga mat on the floor, face up. The Rossiter System coach will put one foot on the side of the client’s leg. This may sound strange as we are addressing back pain but it works. If it’s an acute problem in the back, we will do the exercise on the leg of the same side, if it’s a chronic problem, we will do the exercise on the opposite side. The coach will put as much weight on the leg as the client can take at this point. The client needs to move the limb under the foot as well as the opposite leg according to the coach’s instructions. After 3 repetitions, the client may get up and walk around the room for a bit. After a few “laps” the client stands still and checks out the back, i.e. s/he does a few movements that were painful or restricted to do before this exercise. What happened? Is the movement easier? is there more range of movement? how is the pain? Then the client goes back on the yoga mat for the next challenge. We do 3 different exercises on the same leg and then the client decides which of these 3 exercises s/he felt benefited the most in terms of his/her back. That would be the one that we are going to do on the other leg to balance things out.

Let’s face it, people don’t necessarily like these exercises – as they will be somewhat uncomfortable to do – but people love the results! People don’t mind going through that bit of discomfort to finally be out of pain/discomfort in everyday life!

I often see people with rounded shoulders – due to too much work on the computer, too much driving etc – tennis or golfer’s elbow, knee pain, sciatica, frozen shoulders etc. They usually feel the benefits and changes from this workout almost instantly. The improvement is also quite visible for those with rounded shoulders. You can see the shoulders drop down and move back in just one session! We do one arm first, have a look in the mirror and then do the other. It’s usually noticeably improved.

This workout may well save you time, energy and money in the long run!

To find out if this is for you or to book your appointment at the reduced introductory price of £35/hour (until 30 November 2011), please don’t hesitate to give me a call on 07814089272 or visit www.elkehausler.com

One Year of Successes

Building a business from scratch can be challenging and, at the same time, very rewarding when results are outstanding.  Salus Wellness Clinics celebrated this week its first anniversary; the complementary health centre is now a well established business that fits well in the local community, offering a rich variety of top quality complementary health services to a broad range of members of the public.

“We spotted a gap in the market and then we found this building with amazing potential”

states Luca Senatore (in the picture on the right) sales director and co-founder, who initially planned this venture

“and we knew it  would have been a success given the  innovative approach we had in mind for the clinic”.

The extra value added offered by Salus Wellness is to assist all practitioners with hands-on business coaching, consultancy and training, in areas such as sales, marketing and customer service.

“The majority of practitioners decide to qualify in hypnotherapy, massage or acupuncture because they have a passion for helping people which is very rewarding indeed; many of them do it without any previous experience in running a business and they fail to realise the need of entrepreneurial spirit that is necessary to succeed”

adds Massimo Gaetani (in the picture on the left), marketing director and co-founder. Massimo continues:

“when they start offering their services to the general public, they realise that clients are not queuing outside their door and the phone is not ringing constantly; that’s a normal but de-motivating way of starting”

People who are not used to running small businesses are simply not ready or trained  to deal with the new challenges and many struggle to make a decent living for months or even years.  In many occasions they give up and go back to full time occupation which, now more than ever, is not always an easy thing to do.  Salus Wellness offers, apart from the newly decorated and well maintained therapy rooms and full time reception, a comprehensive range of business development and practice management services for all practitioners working at their premises; this increases the chances for everybody’s success and  creates the win-win-win situation which Salus Wellness is known for.

Sarah Turner Joins Salus Wellness Clinics

We are pleased to announce that Sarah Turner, a Hypnotherapy practitioner based in Cambridge, has joined Salus Wellness Clinics.

Sarah Turner is a qualified and accredited practitioner with a diploma in Solution-Focused Hypnotherapy and Psychotherapy and a Business Diploma in NLP.  She receives regular one to one supervision as well as attending CPD (Continued Professional Development) training seminars and workshops with other therapists which means that she values the importance of regularly refreshing her skills and keeping up to date with the latest techniques within the field.

Sarah trained with one of the leading Hypnotherapy Training Centres globally, Uncommon Knowledge which, is accredited by The General Hypnotherapy Register. She has a special interest in working with Weight Loss, Anxiety, Smoking Addiction and Depression.

Recently Sarah commented:

I am very excited to have just joined Salus and will be working there on Saturday mornings. Had my first session there on Saturday – it was great. Think I’m going to like it here!”

To find out more about Sarah and see how she can help you achieve your goals, see here full profile HERE.

Joseph Robinson Joins Salus Wellness

We are pleased to announce that Joseph Robinson DO BSc (Hons) Ost. , an Osteopath based in Cambridgeshire, has joined Salus Wellness, the complementary health centre which recently opened in Cambridge.

Joseph specialises in chronic pain and sports osteopathy. A primary healthcare for all ages Osteopathy is a system of diagnosis and treatment for a wide range of medical conditions. Osteopathy treats the structural and functional mechanics of the body i.e. the muscles, joints, ligaments and nerves thus relieving pain, discomfort and immobility. Osteopathy seeks to find and treat the root cause of the injury. Invariably we find that a problem or previous injury elsewhere is predisposing a current injury, for example, a knee or ankle injury can cause low back pain as the body compensates for these problems through the spine.

Osteopaths use hands-on techniques to manipulate and improve blood and nerve supply thus allowing the repair of damaged tissues and eliminating pain. Osteopaths use a wide range of orthopaedic tests and hands on palpation to diagnose musculo-skeletal injuries. Following an in depth case history to get an understanding of the problem at hand, the osteopath will examine the patient using the tests mentioned above and at each step of the way relate to the patient what they are assessing. Once a diagnosis has been formed the osteopath will explain to the patient what injury has happened, how it happened and how they intend to treat it.

Osteopathic treatment uses a wide range of soft tissue techniques as well as joint mobilisation, manipulation, exercises and postural advice to help relieve the following and more:

Joseph commented:

“Salus Wellness Clinics is unique to Cambridge in that it provides vast range of complementary health practitioners each specialized experts in their individual fields, all in one modern clinic setting with brand new state of the art equipment.”

Successful pre-opening for Salus Wellness

Following three weeks of intense restructuring and redecorating work Salus Wellness Clinic, a new Complementary Health Centre located in  in 47 Norfolk Street, Cambridge, CB1 2LD, secured a successful pre-opening day on Saturday 17 July 2010.

A substantial number of practitioners visited the new complementary health centre and expressed their compliments and interest in becoming one of joining Salus Wellness over the next few weeks.

Luca Senatore, co-founder and Sales Director of Salus Wellness commented:

“the amazing response we had from this initial meetings confirm what we initially planned: the win-win-win situation we built offers only advantages for all prectitioners interested in working with us”.

Massimo Gaetani, co-founder and Marketing Director added:

“our proposition includes freshly decorated premises, brand new equipment together with our 25 years of combined marketing, sales and business management expertise.

With our skills we can help all of  our practitioners to grow their business in terms of sales, profits and quality of life while ensuring that all of their clients will be enjoying the whole Salus Wellness experience”.

If you are interested in becoming one of our practitioners and would like to visit our premises please get in touch with us by Email info [at] salus-wellness.com (please replace [at] with the @ symbol) or ring Luca Senatore on 07769 833 144.