A few testimonials from our Groupon Campaign September 2013

Massimo Gaetani A few weeks ago we sold nearly 300 treatments via Groupon; for us this is a great opportunity to bring many new clients to our clinic and let them experience first hand a great treatment from one of our professional therapists.  For this particular offer we have Swedish, Deep Tissue, Remedial, Sports, Aromatherapy and Dorn/Rossiter method for back pain.  Within two weeks we already saw nearly 100 people.

In my experience people are more likely to spend their precious time complaining about something that did not work in a service they received rather then praising great service.  I had to change my mind when I checked our merchant account about the Groupon deals we are running at the moment and I found the 5 testimonial listed below filed by clients who were recently treated by us:

  • They are always courteous and polite and concerned for your well being
  • The treatment I received was very professional and has made a huge difference to my every day life. Fantastic. thank you so much
  • I have gone back and will return for more sessions.excellent massage, whcih now combining with acupuncture. Convenient location and no fuss with parking in the eves
  • Very knowledgeable and understanding staff
  • The therapist I had was very good!!

Massimo Gaetani takes over Salus Wellness

MassimoGaetaniWe are very pleased to announce that Massimo Gaetani, Marketing Director and co-founder of Salus Wellness Clinics, has taken over the company acquiring the whole share stock from the 2 other directors and share holders, Luca Senatore which co-founded the company with Gaetani in 2010 and James Stacey that joined mid 2012.

The company is in great shape and highly profitable” declares Gaetani, “and has great potential of growth both organically and by franchise; my short term mission will be to concentrate all of my efforts to run the company with two main goals in mind:

  • further consolidate our position in the market
  • reaching out to a broader range of practitioners, to be added to our growing community of nearly 30 professionals

Salus Wellness established itself with a unique positioning on the marketplace, offering to all practitioners working at the clinic, hands on coaching and training in marketing, sales and business management, helping practitioners to build and grow their private practice.  The company is close the end of its third tax year with a 20+% increase in turnover and nearly 30% increase in profits that is a great result in a traditional business.

Two years of successes

Building a business from scratch can be challenging and, at the same time, very rewarding when results are outstanding. Salus Wellness recently celebrated its second  anniversary; the complementary health centre is now a totally established business that fits well in the local community, offering a rich variety of top quality complementary health services to a broad range of members of the public.

In two years Salus Wellness managed to build an impressive team of 27 practitioners all with top qualifications and substantial experience: together they are offering a wide variety of complementary health services that ranges from osteopathy and sport massage to counselling a psychotherapy.

Salus Wellness was initially founded by Massimo Gaetani [centre in the picture] and Luca Senatore [right in the picture], who have a combined experience of over 50 years in Business Coaching, Marketing, Sales and Business Management.  Earlier this year a new co-director joined the management team: James Stacey brings extra customer care and business development experience and he is now the first point of contact for Salus Wellness.

All practitioners working at Salus Wellness receive hands-on coaching, consultancy and training, in areas such as sales, marketing and customer service; this allows them to grow their practice and ensure a steady flow of new clients are generated on a regular basis.

“Most our practitioners decide to qualify in NLP, ostheopathy or massage because they either have a passion for helping people or they received a treatment that changed their life; many of them enter the profession  without any previous experience in running a business and they soon realise the strong need of entrepreneurial spirit that is necessary to succeed”

comments Massimo Gaetani marketing director and co-founder. Massimo continues:

“when they start their private practice they realise that clients are simply not queuing outside their door and the phone is not ringing constantly; that’s a normal but a very de-motivating way of starting up”

People who are not used to running small businesses are simply not ready or trained to deal with the new challenges and they often struggle to make a decent living for months or even years. In many occasions they give up and go back to full time occupation which, now more than ever, is not always a practical or easy thing to do.

Salus Wellness offers, apart from the newly decorated and well maintained therapy rooms and full time reception, a comprehensive range of business development and practice management services for all practitioners working at their premises; this increases the chances for everybody’s success and creates the win-win-win situation which Salus Wellness is known for.

Bernitta Willoughby joins Salus Wellness

We are pleased to announce that Bernitta Willoughby, a GOsC registered Osteopath based in Cambridge, has joined Salus Wellness, the complementary health centre located in the hearth of Cambridge city.

Bernitta is a passionate GOsC and BOA registered Osteopath, who gained a Master’s of Osteopathy Degree from the reputable European school of Osteopathy. After being inspired by the professions’ ability to significantly help with numerous everyday pains without the use of drug therapy, the career choice was an easy one.

Although specializing in paediatric and maternity Osteopathy, Bernitta enjoys treating patients of all ages and abilities. Focusing on the needs of the patients and tailoring treatments appropriate to each complaint.

Osteopathy is a primary healthcare system which is becoming more and more well-known and accepted within the medical profession.

Osteopathic treatments use a range of techniques to improve mobility in the spine, joints and muscles. Bernitta often uses articulation, soft tissue methods, manipulation, inhibition and Cranial Osteopathy as part of a treatment specific to each patient.

When treating babies and young children, Bernitta prefers to use gentle cranial and articulation techniques to help with common issues this age group experiences such as sleeping disturbances, general irritability and birth ‘trauma’.

Since qualifying Bernitta constantly is developing her knowledge and skills within the profession, also using medical acupuncture to complement her osteopathic treatment of adults, particularly with common problems involving high muscular tension.

Bernitta commented:

“Becoming a part of Salus Wellnes is something I am very much looking forward to, especially working alongside another passionate Osteopath and other committed healthcare practitioners within this vibrant clinic situated in the upbeat city of Cambridge”

 

One Year of Successes

Building a business from scratch can be challenging and, at the same time, very rewarding when results are outstanding.  Salus Wellness Clinics celebrated this week its first anniversary; the complementary health centre is now a well established business that fits well in the local community, offering a rich variety of top quality complementary health services to a broad range of members of the public.

“We spotted a gap in the market and then we found this building with amazing potential”

states Luca Senatore (in the picture on the right) sales director and co-founder, who initially planned this venture

“and we knew it  would have been a success given the  innovative approach we had in mind for the clinic”.

The extra value added offered by Salus Wellness is to assist all practitioners with hands-on business coaching, consultancy and training, in areas such as sales, marketing and customer service.

“The majority of practitioners decide to qualify in hypnotherapy, massage or acupuncture because they have a passion for helping people which is very rewarding indeed; many of them do it without any previous experience in running a business and they fail to realise the need of entrepreneurial spirit that is necessary to succeed”

adds Massimo Gaetani (in the picture on the left), marketing director and co-founder. Massimo continues:

“when they start offering their services to the general public, they realise that clients are not queuing outside their door and the phone is not ringing constantly; that’s a normal but de-motivating way of starting”

People who are not used to running small businesses are simply not ready or trained  to deal with the new challenges and many struggle to make a decent living for months or even years.  In many occasions they give up and go back to full time occupation which, now more than ever, is not always an easy thing to do.  Salus Wellness offers, apart from the newly decorated and well maintained therapy rooms and full time reception, a comprehensive range of business development and practice management services for all practitioners working at their premises; this increases the chances for everybody’s success and  creates the win-win-win situation which Salus Wellness is known for.

Women and the menopause

The menopause is part of  a natural process, however it can be a very unsettling time for many women both physically and emotionally.

What happens?- As you approach the menopause, your ovaries become less active, producing less oestrogen and progesterone.  This means that your periods will become disruptive, usually resulting in less bleeding and longer gaps between each period.  But some women may experience heavier, longer lasting periods.  It very much depends on the individual.  This is sometimes called the ‘perimenopause’.  A simple blood test by your doctor can confirm whether or not you are going through the menopause.

What symptoms may I experience? – Again, this very much depends on the individual and some women experience only mild symptoms, or even none at all, however, common symptoms include hot flushes, night sweats, mood swings, tiredness, headaches and a lower sex drive.

But what about HRT?- Hormone Replacement Therapy, known as HRT, has become widely used for women experiencing the menopause by artificially replacing the missing oestrogen and progesterone into the body by using pills, patches or cream.  However, recent research has shown that this is not a risk free option and has been linked to an increased risk in breast and uterine cancer, heart attack and stroke.  It may also not be advisable for women who have a history of heart disease or blood clots to take HRT.  Research

What is the alternative? – Homeopathy works well for women by restoring the body’s natural balance and it has been shown to be effective in treating hot flushes, sweats, anxiety, mood swings, tiredness, headaches and sleeping difficulties.  In a study carried out at an NHS Well-Woman Clinic in Sheffield, 81% of 102 patients reported improvements of these symptoms after homeopathic treatment.

The benefit of diet and exercise – During the changes caused by the menopause there is loss to bone density and a gradual loss of protection from heart disease, it is therefore a good idea to pay attention to your diet and exercise to promote healthy bones and lower the risk of heart disease.  Your homeopath may be able to offer advice in this area or refer you to the appropriate nutrition and exercise specialists.

Contact me if you would like further reading on this subject, or to make an appointment.

Give Yourself a Quick Ear Massage!

By working on the reflex areas of your ears you can quickly generate and experience a healthy glow to your face, warming you during these cold winter days.  There are actually 58 pressure points in each ear.   Working on the ear will help to alleviate sinus congestion, increase the metabolic process and stimulate the lymphatic flow.  The blood circulation to your face will be improved and so will your mental alertness.

Simply start at the top of your ear by pinching your ear lobe firmly between your thumb and index finger. Pull your ear up and outwards.  This is most effective if you pull very firmly and hold for the count of 10.  Move down your ear, using this technique and finish on your ear lobe.  Then do the same on the other ear. If you don’t feel the gentle glow of heat arriving, then repeat process again.  The effect of this treatment is both stimulating and calming.

Lift your energy in the morning

A very quick and easy way to energise yourself in the morning is to spend just 2 minutes giving yourself a mini head massage. You can even do this before you get out of bed!

This will help you to wake up, feel alert, positive and ready to start your day with enthusiasm. It has the effect of boosting your circulation and getting rid of any tension in your scalp and face. This also reduces the likelihood of eye strain, headaches, neck and shoulder problems and also hair loss.

It’s also a great way to help eliminate any feelings of stress and anxiety which might be lurking around! So here’s how you do it:

  • Sit (or lie if you must!) and place your left palm directly over your left top part of your head. This has the effect of steadying your head.
  • With your right hand, use your finger tips to create a friction movement from the centre of your head down to your ears and down towards your forehead area. Don’t forget to work down the back of the head to your neck area as there is often a lot of tension held here.
  • When you have covered all areas well in a minute, swap hands and work the left side of your head with this friction rub.

Incidentally, this is a great exercise which you can nip off and do at work to lift your energy and release any tension. It helps you to remain focused on your task.

Would You Like To Improve Your Health This Winter?

It’s that time of the year again, where many of us feel that our batteries are running low.  Our energy is often poorer and just getting out of bed in the morning to start our day can feel like a challenge.   The likelihood is that it’s dark in the morning when you leave your home and dark again on your return from work.  So how does this make you feel?  Does it have an impact on your energy, mood and general feeling of health and wellbeing?

There are two areas to look at here if we want to improve our health this winter.  These refer to our physical and emotional health which is inter-related. So, to increase your health in one aspect will always have a positive influence on the other.

Our immune system can take a real battering at this time in the year.  You can probably see images of yourself sitting on a bus or train with someone coughing and sneezing around you.  Or maybe you are at your work desk with colleagues who have similar viruses and infections.

So, enough of this gloomy picture!  You may be relieved to know that there are several, easy, self help steps that you can take to boost your physical and emotional health this winter and guide your through to springtime again. I have chosen some easy ones to get you started.  These are actions which won’t require large amounts of time either but used regularly could really improve your health this winter.

Two weeks, 7 practitioners and growing

After only two weeks of having our premises presentable, we have 7 practitioners already signed up and another 7 in the process of doing so.

We feel comfortable in stating that this is more than many complementary therapy clinics could achieve after years of trading.

This must be sending you a clear message:

Salus Wellness Clinics is on its way to be the leading complementary health centre in Cambridge by far

If you are a complementary health practitioner and would like to join a new and energetic team of people committed in offering the best therapies in Cambridge please get in touch with us today.

The list of practitioners will be updated continuously to reflect who is working with us: watch this space.