A few testimonials from our Groupon Campaign September 2013

Massimo Gaetani A few weeks ago we sold nearly 300 treatments via Groupon; for us this is a great opportunity to bring many new clients to our clinic and let them experience first hand a great treatment from one of our professional therapists.  For this particular offer we have Swedish, Deep Tissue, Remedial, Sports, Aromatherapy and Dorn/Rossiter method for back pain.  Within two weeks we already saw nearly 100 people.

In my experience people are more likely to spend their precious time complaining about something that did not work in a service they received rather then praising great service.  I had to change my mind when I checked our merchant account about the Groupon deals we are running at the moment and I found the 5 testimonial listed below filed by clients who were recently treated by us:

  • They are always courteous and polite and concerned for your well being
  • The treatment I received was very professional and has made a huge difference to my every day life. Fantastic. thank you so much
  • I have gone back and will return for more sessions.excellent massage, whcih now combining with acupuncture. Convenient location and no fuss with parking in the eves
  • Very knowledgeable and understanding staff
  • The therapist I had was very good!!

Massimo Gaetani takes over Salus Wellness

MassimoGaetaniWe are very pleased to announce that Massimo Gaetani, Marketing Director and co-founder of Salus Wellness Clinics, has taken over the company acquiring the whole share stock from the 2 other directors and share holders, Luca Senatore which co-founded the company with Gaetani in 2010 and James Stacey that joined mid 2012.

The company is in great shape and highly profitable” declares Gaetani, “and has great potential of growth both organically and by franchise; my short term mission will be to concentrate all of my efforts to run the company with two main goals in mind:

  • further consolidate our position in the market
  • reaching out to a broader range of practitioners, to be added to our growing community of nearly 30 professionals

Salus Wellness established itself with a unique positioning on the marketplace, offering to all practitioners working at the clinic, hands on coaching and training in marketing, sales and business management, helping practitioners to build and grow their private practice.  The company is close the end of its third tax year with a 20+% increase in turnover and nearly 30% increase in profits that is a great result in a traditional business.

Two years of successes

Building a business from scratch can be challenging and, at the same time, very rewarding when results are outstanding. Salus Wellness recently celebrated its second  anniversary; the complementary health centre is now a totally established business that fits well in the local community, offering a rich variety of top quality complementary health services to a broad range of members of the public.

In two years Salus Wellness managed to build an impressive team of 27 practitioners all with top qualifications and substantial experience: together they are offering a wide variety of complementary health services that ranges from osteopathy and sport massage to counselling a psychotherapy.

Salus Wellness was initially founded by Massimo Gaetani [centre in the picture] and Luca Senatore [right in the picture], who have a combined experience of over 50 years in Business Coaching, Marketing, Sales and Business Management.  Earlier this year a new co-director joined the management team: James Stacey brings extra customer care and business development experience and he is now the first point of contact for Salus Wellness.

All practitioners working at Salus Wellness receive hands-on coaching, consultancy and training, in areas such as sales, marketing and customer service; this allows them to grow their practice and ensure a steady flow of new clients are generated on a regular basis.

“Most our practitioners decide to qualify in NLP, ostheopathy or massage because they either have a passion for helping people or they received a treatment that changed their life; many of them enter the profession  without any previous experience in running a business and they soon realise the strong need of entrepreneurial spirit that is necessary to succeed”

comments Massimo Gaetani marketing director and co-founder. Massimo continues:

“when they start their private practice they realise that clients are simply not queuing outside their door and the phone is not ringing constantly; that’s a normal but a very de-motivating way of starting up”

People who are not used to running small businesses are simply not ready or trained to deal with the new challenges and they often struggle to make a decent living for months or even years. In many occasions they give up and go back to full time occupation which, now more than ever, is not always a practical or easy thing to do.

Salus Wellness offers, apart from the newly decorated and well maintained therapy rooms and full time reception, a comprehensive range of business development and practice management services for all practitioners working at their premises; this increases the chances for everybody’s success and creates the win-win-win situation which Salus Wellness is known for.

Bernitta Willoughby joins Salus Wellness

We are pleased to announce that Bernitta Willoughby, a GOsC registered Osteopath based in Cambridge, has joined Salus Wellness, the complementary health centre located in the hearth of Cambridge city.

Bernitta is a passionate GOsC and BOA registered Osteopath, who gained a Master’s of Osteopathy Degree from the reputable European school of Osteopathy. After being inspired by the professions’ ability to significantly help with numerous everyday pains without the use of drug therapy, the career choice was an easy one.

Although specializing in paediatric and maternity Osteopathy, Bernitta enjoys treating patients of all ages and abilities. Focusing on the needs of the patients and tailoring treatments appropriate to each complaint.

Osteopathy is a primary healthcare system which is becoming more and more well-known and accepted within the medical profession.

Osteopathic treatments use a range of techniques to improve mobility in the spine, joints and muscles. Bernitta often uses articulation, soft tissue methods, manipulation, inhibition and Cranial Osteopathy as part of a treatment specific to each patient.

When treating babies and young children, Bernitta prefers to use gentle cranial and articulation techniques to help with common issues this age group experiences such as sleeping disturbances, general irritability and birth ‘trauma’.

Since qualifying Bernitta constantly is developing her knowledge and skills within the profession, also using medical acupuncture to complement her osteopathic treatment of adults, particularly with common problems involving high muscular tension.

Bernitta commented:

“Becoming a part of Salus Wellnes is something I am very much looking forward to, especially working alongside another passionate Osteopath and other committed healthcare practitioners within this vibrant clinic situated in the upbeat city of Cambridge”