Dr Wendy Croft

Clinical Psychologist
£100 per session.

Dr Wendy Croft offers a talking therapy approach for people who are experiencing distress as a result of short-term or chronic psychological difficulties such as anxiety and depression.  Being a clinical psychologist means that Wendy has the advantage of being trained in a number of different therapies with people of all ages.  Her years spent in the NHS means that she has extensive experience working with a wide range of different disorders.

Increasingly over the last few years Wendy’s therapeutic practice has operated under the umbrella of cognitive behavioural therapy (CBT).  CBT has become well known in the media over the last few years and is now recognised by the National Institute for Clinical Excellence (NICE) as the treatment of choice for most anxiety and depression related difficulties.

CBT is a problem-focused and structured therapy, which allows the therapist and client to work actively and collaboratively together in order to find a way out of difficulties.  The basic premise of CBT is that our emotional reactions and behaviour are strongly influenced by our thoughts (cognitions).  In other words what we think and believe about the world, ourselves, other people and the future will affect how we interpret the situations we find ourselves in and the meaning we give to our lives.  If we interpret them in a way that makes us feel okay then that’s fine; sadly though one in four of us at some point or other will experience depression or anxiety and at that point in time things can appear very bleak and scary.

Unlike some other therapies CBT is time-limited and usually involves between six and twenty weekly sessions depending on the complexity of the difficulties.  For example panic attacks can often be treated very quickly, whereas long-standing and chronic depression that relates back to a difficult childhood will probably take longer.  CBT is about changing the way you live your life and as such in order for any change to happen it needs more than just talking, it needs doing as well, both in the sessions and outside as part of agreed homework.  Because it’s about actively changing things, it is important to say that CBT is not particularly useful for people who are dealing with difficult and painful life events such as bereavement or divorce.  In these situations it is not thinking that is distorted, rather time and support is needed in coming to terms with how life is now.  In these cases humanistic counselling can often be much better.

CBT on the other hand can be helpful for the following difficulties:

  • Depression (including postnatal depression and dysphoria)
  • Panic/agoraphobia
  • Generalised anxiety disorder (GAD; often known as excessive worry)
  • Specific phobias
  • Social phobia
  • Health anxiety
  • Obsessive-compulsive disorder (OCD)
  • Bulimia and binge eating
  • Posttraumatic stress disorder (PTSD)
  • Self-esteem issues
  • Anger management (but only when the person accepts that they have to change)

Wendy has only recently moved into private practice following a break from the NHS to go travelling.  In her last job she was responsible for setting up and running one of the new Cambridge Primary Care Psychology Services (IAPT).  In her position as the team leader she was responsible for the management and supervision of a team of twelve high and low intensity therapists and also worked with clients with more complex issues directly.  Wendy gained her undergraduate psychology degree from the University of Exeter and her Doctorate in Clinical Psychology at the University of East Anglia.  Since that time she has also gained a specialist diploma in CBT from the University of Oxford.  She is chartered by the British Psychological Society (BPS), accredited by the British Association for Behavioural and Cognitive Psychotherapies (BABCP) and registered with the Health Professions Council (HPC).  As part of her professional practice Wendy engages in regular clinical supervision and continuing professional development (CPD).  She also offered supervision and training to other therapists in her field.

If you are interested in finding out more about this approach please call Wendy directly on 07582 258 605, check her web site, or email her on wendy.croft@cambridgetherapy.co.uk to discuss it further.


Wendy offers the following treatments at Salus Wellness in Cambridge:

Clinical Psychology Cognitive Behavioural Therapy (CBT)