Practitioners Workshop July 2013

Massimo GaetaniLast week Salus Wellness run another practitioners workshop aimed at helping practitioners in complementary health to build and grow their private practice.  Workshops are organised as business clinics where practitioners have the opportunity of discussing new approaches to market their business they would like to try or what is currently not working in their practice that needs adjusting.

Using a coaching approach Massimo Gaetani, (in the picture above) managing director of Salus Wellness and professional business coach, facilitates the meeting and helps attendees to achieve results in a swift and effective way.  Topic discussed during the latest workshop included:

  • Marketing via social networks like Twitter and Facebook
  • Keeping in touch with clients
  • Monitoring client’s satisfaction
  • Guidelines about pricing for sessions and packages
  • How to ensure regular and returning clients
  • Best way of getting consistent referrals

All practitioners’ workshops are free for practitioners at Salus Wellness but available to others for a fee; please get in touch with us if interested in more information.

Tobias Taylor joins Salus Wellness

TobiasTaylorWe are very pleased to announce that Tobias Taylor has joined Salus Wellness this month. Tobias is a highly passionate and experienced massage therapist offering a broad range of remedial therapies.

The team here at Salus Wellness are looking forward to working with Tobias to establish and grow a successful client base in Cambridge; Tobias is a great addition to our already extensive list of professional therapists.

Visit his profile by cheking here.

Salus Wellness collect £87 for charity at the PACT Summer Event 2013

2013-06-22 13.31.20Last Saturday 22 June 2013 PACT was running the traditional Summer Event and we at Salus Wellness run a charity day where members of the public had the opportunity of enjoying short taster sessions in massage, reflexology other treatments and accepted donations to be paid to PACT itself.

A total of 7 of our practitioners attended the event and offered their services to the local community; people treated during the day included 3 fire fighter which were officially attending the event with their fire engine parked in front of our premises.  The day was a great success and we also managed to collect £87 in donation from nearly 20 member of the public. Salus Wellness has also donated 4 massages for a total value of nearly £200 to PACT’s blind auction and tombola.
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Petersfield Area Community Trust (PACT) was founded in 1997 and aims to organise supportive structures to foster local community spirit in the Petersfield area of Cambridge. We are a forum which seeks to further the interests of residents and to fulfil community needs. As Salus Wellness is located in the heart of Petersfield we are more than happy of getting involved and helping PACT ib any way we can.

Two years of successes

Building a business from scratch can be challenging and, at the same time, very rewarding when results are outstanding. Salus Wellness recently celebrated its second  anniversary; the complementary health centre is now a totally established business that fits well in the local community, offering a rich variety of top quality complementary health services to a broad range of members of the public.

In two years Salus Wellness managed to build an impressive team of 27 practitioners all with top qualifications and substantial experience: together they are offering a wide variety of complementary health services that ranges from osteopathy and sport massage to counselling a psychotherapy.

Salus Wellness was initially founded by Massimo Gaetani [centre in the picture] and Luca Senatore [right in the picture], who have a combined experience of over 50 years in Business Coaching, Marketing, Sales and Business Management.  Earlier this year a new co-director joined the management team: James Stacey brings extra customer care and business development experience and he is now the first point of contact for Salus Wellness.

All practitioners working at Salus Wellness receive hands-on coaching, consultancy and training, in areas such as sales, marketing and customer service; this allows them to grow their practice and ensure a steady flow of new clients are generated on a regular basis.

“Most our practitioners decide to qualify in NLP, ostheopathy or massage because they either have a passion for helping people or they received a treatment that changed their life; many of them enter the profession  without any previous experience in running a business and they soon realise the strong need of entrepreneurial spirit that is necessary to succeed”

comments Massimo Gaetani marketing director and co-founder. Massimo continues:

“when they start their private practice they realise that clients are simply not queuing outside their door and the phone is not ringing constantly; that’s a normal but a very de-motivating way of starting up”

People who are not used to running small businesses are simply not ready or trained to deal with the new challenges and they often struggle to make a decent living for months or even years. In many occasions they give up and go back to full time occupation which, now more than ever, is not always a practical or easy thing to do.

Salus Wellness offers, apart from the newly decorated and well maintained therapy rooms and full time reception, a comprehensive range of business development and practice management services for all practitioners working at their premises; this increases the chances for everybody’s success and creates the win-win-win situation which Salus Wellness is known for.

Salus Wellness Workshop – October 2012

On Wednesday 3 October Salus Wellness organised another practitioners’ workshop specifically designed to help professionals in the complementary health sector to grow their private practice. Run by the directors of Salus Wellness, the workshop covered the following topics:

  • Introduce new practitioners who recently joined Salus Wellness
  • 4 Practical steps 2 get 2 new paying clients per week
  • Share practical tips and advice on how to grow your client base
  • Answer specific questions about growing your private practice
  • Network

This workshop is part of a series of events that Salus Wellness organise for complementary health practitioners to offer continuous help and support in practice development.

Working together for your success

On Saturday 8 September Salus Wellness organised another practitioners’ workshop specifically designed to help professionals in the complementary health sector to grow their private practice. Run by the three directors of Salus Wellness, the workshop covered the following topics:

  • Luca Senatore presented a number of interesting news and opportunities at Salus Wellness and run a session about 3 “out of the box” techniques to get new clients
  • James Stacey introduced his role and position as new director at the clinic
  • Massimo Gaetani run a session about choosing your marketing mix

This workshop is part of a series of events that Salus Wellness organise for complementary health practitioners to offer continuous help and support in practice development.

Christmas Dinner 2011

Another year is ending and so we decided to go out and celebrate a great year of good work together with some our practitioners. Last Friday, 16 December, we have hit town and has a whole lot of fun.  Here are some pictures we took during the evening:

 

Salus Wellness collects £155 to help Japanese recovery

The devastating combination of natural calamities which hit Japan last month is, without doubts, one of the most dramatic moments in our recent history. With estimated damages in excess of 200 billion dollars we should all consider what we can do to help those who survived this terrible tragedy and found themselves with no house or other possessions.

At Salus Wellness we organised a successful fundraising event on Saturday 9 April.  The event, called Complementary Health for Japan, managed to collect £155 all of which was paid to Oxfam toward their Japan’s Earthquake/Tsunami Appeal.

During the day, several practitioners from Salus Wellness offered free taster sessions lasting between 20 and 30 minutes and accepted a voluntary donation. Treatments included:

  • Sport and Remedial massage
  • Hypnotherapy
  • Energy Healing
  • Reflexology
  • Reiki

Luca Senatore, Sales Director at Salus Wellness commented: “we hope that the day we dedicated to this cause can make a difference, however small, to somebody affected by this terrible disaster. We very grateful to all practitioners that donated their time and expertise to help people with their treatment and enabled us to create this event.”

I have decided…. have you?

Have you ever heard someone say: “Oh, I will quit on Monday! That’s it, I truly had enough on this junk! Let the weekend go buy and then I will quit” or “From January I will change, I will go on a diet and get myself down at the gym” or “That’s it, from tomorrow I will stop drinking at night”?

Seriously, think about all the people who made these kinds of statements and see if you can recall any of them who actually acted on that statement. Chances are that if you have caught anybody say anything similar to the above, none of what wad said has ever come to reality. The person who said “Oh, I would so like to lose some weight” whilst eating a pizza, is still overweight and the person who said that cigarettes will no longer control his life whilst blowing the smoke out, still coughs in the morning while he looks for the lighter.

This is down to one simple but very significant fact: none of the above statements constitute a decision; none of them is structured as a decision nor is it meant as one. They are simply verbalization of preferences, verbalization of what these people would like to have happen in their lives, they would like life to just give them those things but they are not willing to do anything about it.

A true decision is always, with no exception, accompanied by an action; immediately. That means that one must do the most that one can do the moment the decision has been made. This concept represents the most effective way to start, and consequently complete, anything and seems very simple. In some ways in fact, it is simple although, maybe because of its simplicity, many people fail to apply it and thus fail to reach their goals whether that is quitting smoking, losing weight, getting a new job, making money etcetera.

The power of decisions is responsible for the success of people like Thomas Edison who decided that “every wrong attempt discarded is another step forward” and, straight away, carried on seeking the right way. Edison decided that he will keep on trying until he found the right way and he did carry on until he did. Henry Ford who decided that he wanted an 8 cylinder engine mounted in one piece and invested time and money persuading his employees, who declared the project to be impossible, to find a way. Ford decided that he wanted such engine and took action right away. Silvester Stallone decided that he would have been Rocky and even when the 2000 agencies he went to refused him 3 times each, he still persisted. His wife left him, he had no money to eat, he had to sell his dog because he was no longer able to look after him and still, when the one of the agencies he went to, decided to offer him $60,000.00 for the script as long as he gave up on the desire of wanting to play Rocky, he refused and walked away with nothing. He refused and he persisted until the agency accepted with the condition that Stallone would have only received nominal pay and a cut of the profits because they would not believe that a guy who, at least to them, did not look good, did not sound good and simply did not have the right presence to be an actor, could drive Rocky to be a successful movie. They were right: Rocky was not a good movie; Rocky turned out to be a legacy!

Of course, persistence, drive, motivation, ambition, vision and desire all played key roles in the monumental achievements of Edison, Ford and Stallone and others like them, but it all started from a true decision; a decision to accept nothing less, nothing different from the dream they have carefully designed, not even the smallest compromise.

All these amazing outcomes above were once ideas, like the ones that many of us have, like the ones that remain in one’s mind and eventually become regrets. Unless we take these ideas and turned them into Decision and the one and only way known to turn ideas into Decisions is to take action; not tomorrow, not in one hour but right now. This is, symbolically as well as practically, the equivalent of giving the big wheel the first push; it makes the second spin almost inevitable.

“A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.” – Anthony Robbins