From Fisio to Physio

paoloPernaRWe are very pleased to announce that Paolo Perna, who was already a qualified Fisioterapista (physiotherapist) in Italy with several years of clinical experience in Italy and Spain, has received full accreditation and membership from the Chartered Society of Physiotherapy to provide his services as a physiotherapist in the UK and more importantly to the local community here in Cambridge. Paolo has been working at Salus Wellness as a sports massage therapist since July 2015.

We are looking forward to continue working with Paolo to support him in growing his physiotherapy client base in Cambridge.

Content marketing: writing and sharing

Massimo GaetaniIn a world where any company in any sector should consider themselves a media company it’s becoming more and more relevant the need for constant and consistent production of good content. During the last few years we have been seeing an increase in agencies and freelancers specialising in copy writing and content marketing.

Here at Salus Wellness we advise the majority of our practitioners about how to create an online presence which starts from having a website and an account of various social media platforms and then it continues with a regular production of content. Content can indeed be in written format, such as blog posts.However in 2016 most people have in their pocket a smart phone which is powerful enough to create and upload photos and videos on the go so the type of content to produce and publish should not be limited to written words and it can indeed be a combination of several media.

The question that comes often is: what shall I write/take pictures/shoot video about?  Before answering this question let’s briefly analyse why it’s important to produce content.

Creation of content puts you in the position of being visible as an expert of your sector.  Search engines love fresh (and good) content so they are likely to serve a search request with websites which contain good, relevant and fresh content rather than pages which were not updated in years.

So if you are constantly producing relevant and good content which is published on your website then the average punter will have to decide, usually deciding within a few seconds, whether your website with good content is more relevant than your competition  who haven’t bothered to update their website in years. Guess what the result is likely to be.

Are you already busy and finding new clients is not your main priority? Perhaps all of your business comes from word of mouth; even in this case you should not ignore the importance of producing new content and think again. If your name gets recommended from one of your clients’ to their friends or colleagues there is a high probability they will do a web search on you. This will be in the form of Google search (or other search engines) using just your name and what you offer, maybe adding the City you are in: e.g. “joe blogs physiotherapy”.  If they easily find you and your website then you’ll be one step closer to an enquiry which may result in a new client.

Within a relatively short time your website will become an authority within your sector and gain visibility, depending on how often you are publishing new content; minimum should be once per week on average, better if every day. Sometimes it can become difficult to keep producing content as often as required. The good news is that nowadays much content could be found readily from other authors and it can be simply republished with permission, as long as the content is kept intact and the author’s copyright is acknowledged.

Some of you might ask: what’s the point of sharing and re-posting other people’s content?  Well it’s pretty simple. If you are a physiotherapist and write about physiotherapy you could look for more content about physiotherapy and related subjects, e.g. lifestyle changes which reduce the need for physiotherapy and so on. If you are good at collecting and republishing other authors’ content then your readers will appreciate your work of finding relevant articles which of course they could find by themselves but you are saving them the work as you are doing it for them.

Content marketing has been the buzzword for many businesses over the last few years; whether you publish just your content or republish others’ or a mix of the two you will provide relevant content for a particular audience.  The question is: when are you going to start?

Interview with Sharon Lunn

IMG_1295Sharon, what is your specialisation and how long have you been practising?

I’ve been practising since 1995 and my specialisation is in intestinal health.

When did you start working at Salus Wellness and what influenced your decision to work here?

I started working at Salus Wellness in 2012 although I did see the Salus website a year before I started but at the time there was a male colonic hydrotherapist already based here. However, a year later I decided to go for it because I thought some clients may prefer a female therapist. Another reason was that I did other things such as the nutritional and homeopathic aspects of gut health also.

I liked the philosophy actually as there was a lot of help and you didn’t feel as though you were alone in your business. When I came here and met everyone, I thought yes I definitely want to work from here and made up my mind immediately.

How many clients do you see in an average week?

I see 5 clients per week

What is your general view of the facilities offered by Salus Wellness?

They are very good.

How did the help received from Salus Wellness in terms of running your business, sales and marketing help to develop your business?

I actually think the help received is amazing but I need to work at it. I don’t do social media but next year I’m having lessons with it so that it will all start to happen. So the help I’ve received so far and the notes I’ve taken at the workshops can only benefit my practice 100% but I need to work at it.

What are your future plans at the clinic?

I would like to stay here indefinitely and growing the business.

 Would you recommend Salus Wellness to other practitioners?

Yes definitely.

 What advice would you give to new practitioners?

This is a clean, comfortable, friendly clinic to work in with lovely clients and practitioners alike. All practitioners should stick with it and not give up. Market your business and take all the advice and support provided as it is something which is not offered anywhere else. It is very important for all practitioners to exercise best practice to ensure that all areas of the clinic are kept tidy and well maintained at all times not just for themselves but for their clients also.

Amanda Gutierres joins Salus Wellness

AmandaGutierresWe are very pleased to announce that Amanda Gutierres has joined Salus Wellness in Cambridge this month.

Amanda is a fully qualified integrative counsellor and psychotherapist and psychologist.  A native Portuguese speaker, Amanda treats clients both in English and Portuguese.

She works within the ethical framework of the British Association of Counsellors and Psychotherapists (BACP) and of the British Psychological Society (BPS), which means that she is committed to Continual Professional Development and regular supervision to ensure she can offer excellence in her practice. She is a Registered Member of BACP and a graduate member of BPS.

The team here at Salus Wellness are looking forward to working with Amanda to support her in growing her client base in Cambridge. Amanda is another great addition to our already extensive list of professional therapists.

Visit her profile by checking here.