We are very pleased to announce that Melissa Bizier has joined Salus Wellness this month.
Melissa is an experienced counsellor & psychotherapist and is a registered member of the British Association of Counselling & Psychotherapy (BACP). Melissa’s therapeutic work is mainly focused on working with people experiencing eating disorders, borderline personality disorder and family issues.
The team here at Salus Wellness are looking forward to working with Melissa to create and grow her successful client base in Cambridge. Melissa is another great addition to our already extensive list of professional therapists.
Visit her profile by checking here
Rosanna, what is your specialisation and how long have you been practising?
I have 2 areas of specialisation. The first skill I learned was acupuncture, qualifying in 1990. So that’s getting on for just over 27 years. I also do Zero Balancing (ZB) which I first learned in 1991 and went on to qualify as a ZB teacher.
When did you start working at Salus Wellness and what influenced your decision to work here?
I started working at Salus Wellness in July 2016. I needed to find a place to work in Cambridge and I asked around. In fact, a friend had told me that Salus Wellness had a very good reputation and I remember speaking to Massimo who was very positive. Salus Wellness is at the right side of Cambridge from where I live; it is accessible; near enough to the centre with street parking if needed. I just liked the clinic when I came to see it.
How many clients do you see in an average week?
I’m seeing 5 in a day currently and so would like to be much busier. However, once I have reduced my work elsewhere, it will free up my time to work more at Salus Wellness.
What is your general view of the facilities offered by Salus Wellness?
Having a professional, clean, clear and uncluttered space for people to bring their work into is very important. I think the reception cover is very good, the rooms – the room I use – is good. I’ve worked in many places and I like it at Salus Wellness because it is business-like and you know where you are. This is not always the case as it can be a bit blurry especially when clinics are run by therapists. I like the clarity you have at Salus Wellness.
How did the help received from Salus Wellness in terms of running your business, sales and marketing help to develop your business?
I’ve only been to one workshop as I live outside Cambridge and lead a very busy life. I did find it really interesting and useful and there will be a time when I can attend more. It’s not easy to answer this question, as I’ve had a thriving and busy practice for 30 years elsewhere so I am effectively a highly-experienced “newbie” in Cambridge which is not sitting comfortably with me! I am used to people constantly calling and colleagues making referrals. I’m having to remember what it was like to build up a practice from scratch and so, once things are less busy, I hope to attend more of the workshops.
What are your future plans at the Clinic?
I would be absolutely delighted if I had 2 full days at Salus Wellness.
Would you recommend Salus Wellness to other practitioners?
What advice would you give to new practitioners?
Things don’t come to you just because you want them to. You need to put the effort into it. Identify your ideal client and then find a way to communicate that to people. As an acupuncturist I like to treat the emotional aspects as opposed to the physical. It’s knowing who you want to treat and where your strengths lie.
We are very pleased to announce that Wendy Peck has joined Salus Wellness this month.
Wendy has been providing exceptional Health KinesiologyTMtreatment in Cambridge since 2007. She specialises in treating people with stress, fatigue and depression.
The team here at Salus Wellness are looking forward to working with Wendy to create and grow her successful client base in Cambridge. Wendy is another great addition to our already extensive list of professional therapists.
Visit her profile by checking here
Words of mouth are the best form of marketing; many people are fully relying on the opinion of their friends and relatives in order choose a product or service, or when deciding whether to work with one person or not. Ebay was probably the first internet based service which added reviews to score how good its members are and helping us decide whether we would like to buy from them. Within a few years many online services and Ecommerce websites, like Amazon, have added the opportunity of writing reviews about products, services, packaging, delivery, return policies and so on.
There is however an interesting reality, which at Salus Wellness we noticed from reviews we received on Groupon, Google and Facebook. The majority of people who are happy about the service they receive, whether moderately, substantially or very happy will just assume, in most cases, that it’s ok to say nothing. The people who go out of their way to write something are:
- the few who are not getting what they expect and need to shout it to the world their disappointment, often unjustified;
- those people who received a treatment which was way beyond their expectations in terms of results, customer service and so on.
One of my associates made me notice this from Amazon. A large number of book reviews has a number of 5 stars from people who loved it and quite a few 1 stars from people who hate it, but very few 2, 3 and 4 stars. Once more the super happy or super unhappy want the world to know, the others seem to care less.
Considering we see several hundreds of clients per month it seems nearly odd the fact that we literally have a handful of reviews (all positive) on Google and Facebook. Perhaps we are not asking hard enough and therefore people don’t feel the need to feedback their impressions; we actually really appreciate when people leave a feedback but, given the nature of our business, we prefer to leave it to their discretion. The other example which is important for us is the feedbacks and reviews we get from Groupon clients; out of over 2000 treatments we delivered via Groupon within 3 years we just have a total of 33 feedbacks, 20 positive and 13 negative. The negative ones are a mix of people who got disappointed about our booking system and the fact that parking is just on the road and other various reasons, nobody but 1 complained about its treatment.
Feedbacks and reviews are important and have their place in indicating how good a product or service can be. Before taking an important decision purely based on feedback or the positive/negative scores I make sure investigate how genuine each review is.