Shiatsu has become probably the most popular and well known among all the Japanese healing arts in the western world, with countless people gaining healing and relaxation from its massage techniques and its philosophy of life. At the heart of all the various systems of Shiatsu are the principles of cultivating harmony and balance, applying the principles of Yin and Yang, and diagnosing imbalance through detection of Kyosho (Empty) and Jisho (Full). The purpose of the different massage techniques and routines is to balance the meridian line (or Keiraku) system which carries Ki (also known as Chi or Qi) or life-energy through a network of twelve main meridian lines and eight extra-ordinary channels.
In the Eastern way of looking at the human being there are twelve main channels of energy running through the body. These channels run beneath the surface of the skin but at certain points they spring to the surface – it is via these points (also called pressure points or tsubo) that we can directly affect the flow of energy by massage.
One of the biggest challenges for a Shiatsu practitioner is how to diagnose and treat a meridian line which is in an empty state, in other words a meridian line which is damaged due to lack of energy passing through it. Forcefully massaging by mistake this line will cause even more damage.
Each meridian line is paired with another. This shows quite clearly that where there is a deficiency it will lead to an excess elsewhere, and also shows the close relationship between the paired meridian lines. A simple analogy is that of a road having a big damage on its surface – this is comparable to a Kyosho state. The road leading to it would then have a traffic jam, followed by an irregular flow of cars after it, both caused by the same road damage.
Over the years I treated thousands of people affected by a broad variety of issues. A typical example is a patient of mine who was suffering from painful frozen shoulder for many weeks. She could not sleep on the painful side and had to take strong pain killers to deal with the pain. I am always careful to identify the main cause of the pain as it could be originated from a number of different reasons. In her case it was from a deficiency in her liver meridian line. Therefore I treated her Large Intestine and Gallbladder meridian lines instead of touching her painful shoulder directly. She experienced a very sharp pain being massaged on these lines but, within a few minutes, all pains were gone including her shoulder.
This is just an example of how shiatsu can help you to feel better and overcome a number of different issues. Please get in touch with me to arrange an appointment and try this amazing therapy.
Groupon is a great marketing tool, particularly to market new products and services, which has been around several years. At Salus Wellness we have been working with them since 2011, a few months after we opened. Groupon is great to generate business which would not usually get attracted to our company, simply by offering deals which are heavily discounted compared to the original price for the services being offered. We usually run a campaign when we have a few massage therapists which need to get established in Cambridge and are prepared to work for it. By partnering up 4 or more practitioners it’s relatively easy to handle many new clients while taking care of the existing ones.
Thanks to a Groupon campaign we can easily sell several hundreds treatment within a few months. Like many other business we use Groupon to attract people which would not usually visit our clinic without a financial incentive. We offer, at super discounted rate, the same level of service and quality we would offer at full price, with the aim of converting Groupon clients into full paying ones. In our experience we can group clients we get via Groupon into three categories:
- Bargain hunters; these are people who are waiting for the next offer to get a cheap massage and will never buy a massage at full price, often because they cannot afford it. They are usually the ones with the highest expectations in terms of customer service and reaction time, and historically they are virtually impossible to convert into regular clients.
- Best practitioners’ hunters; these are people using Groupon to try a few new practitioners with the aim of finding a professional who will become their regular practitioner. They are easy to convert for the practitioners who offer the right massage and customer service.
- Gift hunters; many people buy a voucher for a loved one as a gift. In this case the person using the voucher is different from who bought it so conversion is random.
Whatever kind of massage hunter you are, we are here to help and looking forward to meeting you at our next Groupon campaign.
I have been practising Japanese Head and Facial Acupressure Massage for over 10 years.
This rejuvenating massage treatment may provide a natural face-lift and anti-aging treatment which works by freeing up contractions within the facial muscles and connective tissues. It is a combination of gentle massage for the face, lymphatic drainage, acupressure and energy balancing.
People come to see me with various reasons:
- tired eyes
- stress and tension
- …or just wants to have a rejuvenating effect…
The majority of my clients enjoy the benefits of this treatment from their very first session.
One of my regular clients, in her mid 30’s, she has to show her ID to buy alcohols after she started having regular facial acupressure massage from me.
If you ever wanted to experience the benefits and relief of a facial acupressure massage please get in touch and arrange an appointment with me.
We are very pleased to announce that Luca Mangiola has joined Salus Wellness in Cambridge this month.
Luca has worked in the fitness sector for a long time, after graduating as a sports therapist in 2006. He went on to gain further experience in sports massage therapy with a specialty in Rehabilitation.
The team here at Salus Wellness are looking forward to working with Luca to support him in growing his client base in Cambridge. Luca is another great addition to our already extensive list of professional therapists.
Visit his profile by clicking here