Archive for the ‘Articles’ Category

November 29th, 2011
Written by Salus Wellness |

Getting Started in Complementary Health

An increasing number of people decide at some point in their life to get the necessary qualifications and become a complementary health practitioner.  The recession and job losses of the recent years have somehow inspired many people to make the big step and, sometimes without other choices, start their own private practice. The challenges which can be found when   working in private practice affects both professionals with university degrees like psychotherapists and psychologists, as well as other recognised qualifications.

Starting a complementary health business is similar to opening a shop, an office based service supplier or any other traditional commercial business.  Like in any other business, sales and cash flow are essential to guarantee positive results and so one of the most important things you need to do is to ensure that you  have plenty of clients  to pay your overheads  and  guarantee yourself a decent income.  Depending on the country where the complementary health business is based, it is also necessary to be familiar with legal, professional and business requirements.

What is a Complementary Health Business?

Complementary health treatments include a broad range of disciplines. It is important to learn about the particular form of holistic health practice and  complete the necessary training before committing to opening a practice. . Examples of complementary health businesses include:

  • Hypnotherapy
  • Massage
  • Reflexology
  • Reiki
  • Acupuncture
  • Homeopathy
  • NLP

Setting Up a Private Practice in Complementary Health

Some complementary health practitioners work from home whereas others set up a separate office/studio in which to work from.  There are both advantages and disadvantages in working  from home  as there are in working from a private studio; initial set up for a home practice may be cheaper but there will need to be enough space to work professionally and take into account:

  • equipment/furniture needed
  • health and safety
  • legal requirements
  • scheduling and managing appointments
  • associated costs
  • personal privacy and security

Insurance, Legal and Professional Requirements for a Complementary Health Practice

There are different insurance, legal and professional requirements in the UK. It may be necessary to obtain a business license (even if working from home) from the local authorities and comply with certain local and national laws. In addition, it may be necessary to obtain professional memberships in order to apply for an adequate professional insurance cover; different types of insurance cover may be needed.

Maintaining Tax Records and Banking for a Complementary Health Practice

It is important to keep a record of all purchases and expenses and receipt of income for tax purposes; at the end of the tax year, a complimentary health business will be expected to file a tax return either as a sole trader or an incorporated limited company (partnerships may be applicable if two or more practitioners work together).  Opening a business’ bank account is also essential in order to keep business transactions separate from personal ones.

Marketing a Holistic Health Business

I hope it doesn’t come as a surprise when I say that in the 21st century, every business should have a web presence in addition to other direct and indirect marketing operations.   A complementary health business can be marketed through a combination of web site, blogs, forums and social networking. Depending on the skills level of the holistic health practitioner, it may be necessary to employ someone to both set up and maintain the various web marketing tools required.

Some complementary health practices, both in the UK and abroad , are not tightly regulated, making it simple for almost anyone to set up and call themselves a holistic health practitioner or practice. However, in order to maintain high standards and increase the chances  for success, it is advisable to take all accredited training in the chosen discipline, obtain insurance,  memberships to the relevant governing body and comply with the relevant legal requirements.

Working Within a Professional Health Centre

While working from home can be a simple and cost-effective way to get started, it can limit the opportunities of expansion as well as the amount of money that can be charged.  An effective alternative is to work from a complementary health centre which, a mong other basic things   can offer:

  • good quality therapy rooms that are suitable for your  therapy/discipline
  • a central and easily accessible location reception and phone answering service to ensure that your phone calls are answered and your clients or prospects are well looked after
  • a place where you always feel  safe  when working with clients

The main advantages of working from a professional complementary health centre are:

  • better image
  • possibility of justifying higher fees
  • building up a stronger brand

Conclusion

Getting Started in Complementary Health can be a very rewarding and life changing decision.  When well-managed, it can bring financial accomplishments, the opportunity of making a difference in many people’s lives and achieving a great level of satisfaction.

However, it should be considered for what it really is: a business venture which as such requires accurate planning and adequate business skills in marketing and sales.

September 2nd, 2011
Written by elke |

New treatment for back pain: the Dorn Method explained

Most of us experience some kind of back pain at some point in our lives.  Many even suffer from such chronic pain and miss days off work because of it. Wouldn’t it be nice to be able to do something about that nagging pain yourself? The DORN Method empowers you to help yourself.  The method is named after its German founder, Dieter Dorn who developed the technique more than 30 years ago. It has been a popular treatment in German speaking countries for decades, but it has only recently come to England as well.

The technique is called method rather than therapy, as it is a gentle “fix in motion” method that can be controlled by the client. The client helps the practitioner by swinging a leg or the arms or moving the head depending on the area that is worked on. The movement “distracts” the muscles so they cannot resist the correction done by very gentle pressure of the thumb against the spine. It’s a gentle, effective and safe treatment, free of unpleasant side effects.

The DORN Method is based on the idea that one leg – even if it is only very slight – is longer than the other, this can misalign or twist the hip and that again may have a knock-on-effect on the spine to cause back discomfort. Therefore every treatment starts with a test for even leg lengths. If this fails, the ankle, knee and/or hip might be misaligned and will be treated first. Then the sacro-iliac area will be looked at and may need to be treated before moving on to the whole of the spine (lower, middle and upper back as well as the neck).

What sets this unique technique apart from others is that every step of the “therapy” can be shown to the client to do at home for self-help without assistance. This allows the person to stabilise if not even further improve the situation in between sessions and to manage the pain. Although a course of 3-6 treatments is recommended, a single treatment can often do a lot for the client. The DORN Method is particularly good for someone who suffers from back pain, neck pain, headaches or migraines, joint pain, sciatica or scoliosis.

Special Offer (until end of November 2011): £5 off your first treatment of any therapy provided by and booked with me when you mention this article.

 

July 27th, 2011
Written by Salus Wellness |

One Year of Successes

Building a business from scratch can be challenging and, at the same time, very rewarding when results are outstanding.  Salus Wellness Clinics celebrated this week its first anniversary; the complementary health centre is now a well established business that fits well in the local community, offering a rich variety of top quality complementary health services to a broad range of members of the public.

“We spotted a gap in the market and then we found this building with amazing potential”

states Luca Senatore (in the picture on the right) sales director and co-founder, who initially planned this venture

“and we knew it  would have been a success given the  innovative approach we had in mind for the clinic”.

The extra value added offered by Salus Wellness is to assist all practitioners with hands-on business coaching, consultancy and training, in areas such as sales, marketing and customer service.

“The majority of practitioners decide to qualify in hypnotherapy, massage or acupuncture because they have a passion for helping people which is very rewarding indeed; many of them do it without any previous experience in running a business and they fail to realise the need of entrepreneurial spirit that is necessary to succeed”

adds Massimo Gaetani (in the picture on the left), marketing director and co-founder. Massimo continues:

“when they start offering their services to the general public, they realise that clients are not queuing outside their door and the phone is not ringing constantly; that’s a normal but de-motivating way of starting”

People who are not used to running small businesses are simply not ready or trained  to deal with the new challenges and many struggle to make a decent living for months or even years.  In many occasions they give up and go back to full time occupation which, now more than ever, is not always an easy thing to do.  Salus Wellness offers, apart from the newly decorated and well maintained therapy rooms and full time reception, a comprehensive range of business development and practice management services for all practitioners working at their premises; this increases the chances for everybody’s success and  creates the win-win-win situation which Salus Wellness is known for.

March 18th, 2011
Written by Barbara Wyganowski |

Women and the menopause

The menopause is part of  a natural process, however it can be a very unsettling time for many women both physically and emotionally.

What happens?- As you approach the menopause, your ovaries become less active, producing less oestrogen and progesterone.  This means that your periods will become disruptive, usually resulting in less bleeding and longer gaps between each period.  But some women may experience heavier, longer lasting periods.  It very much depends on the individual.  This is sometimes called the ‘perimenopause’.  A simple blood test by your doctor can confirm whether or not you are going through the menopause.

What symptoms may I experience? – Again, this very much depends on the individual and some women experience only mild symptoms, or even none at all, however, common symptoms include hot flushes, night sweats, mood swings, tiredness, headaches and a lower sex drive.

But what about HRT?- Hormone Replacement Therapy, known as HRT, has become widely used for women experiencing the menopause by artificially replacing the missing oestrogen and progesterone into the body by using pills, patches or cream.  However, recent research has shown that this is not a risk free option and has been linked to an increased risk in breast and uterine cancer, heart attack and stroke.  It may also not be advisable for women who have a history of heart disease or blood clots to take HRT.  Research

What is the alternative? – Homeopathy works well for women by restoring the body’s natural balance and it has been shown to be effective in treating hot flushes, sweats, anxiety, mood swings, tiredness, headaches and sleeping difficulties.  In a study carried out at an NHS Well-Woman Clinic in Sheffield, 81% of 102 patients reported improvements of these symptoms after homeopathic treatment.

The benefit of diet and exercise – During the changes caused by the menopause there is loss to bone density and a gradual loss of protection from heart disease, it is therefore a good idea to pay attention to your diet and exercise to promote healthy bones and lower the risk of heart disease.  Your homeopath may be able to offer advice in this area or refer you to the appropriate nutrition and exercise specialists.

Contact me if you would like further reading on this subject, or to make an appointment.

February 8th, 2011
Written by luca |

The 3×3 Essentials in the Complementary Health Business

Complementary health is first and foremost a business.  Many make the mistake of treating this profession as a passion for which they get paid. It must instead be a profession for which you have passion. The difference is small but critical and it often draws the difference between success and failure.

This article shows the 3 steps to take to ensure that you succeed in complementary health. Follow these steps and your chances to succeed may grow exponentially.

1 – Be professional

  1. Do not work from home. Working from home underlines a lack of professionalism and lack of commitment toward your profession. It is like saying “I cannot be bothered/commit to take an office as this is really something that I do in my spare time”. Even if you only practice on a part-time basis, working from an office tells that you work part-time, working from home tells that you work on your spare time; not the same thing!
  2. Specialise.  Jack of all trades masters of none belong to the past. Today people look for specialised knowledge. At first you may think that specialising in one area, whether that is weight loss, phobias, sport, back pain, or whatever you may specialise in, will reduce the number of enquiries you receive. In reality this is really not an issue. On the contrary you will get more business; there may only be 20,000 people suffering from a phobia in your county against the 5,000,000 seeking help in all areas. 20,000 people is still a lot of people and even if you only got 5% of this, you will need to see 1 client per day for 4 years before you have worked with your 5%. And that is working 5 days a week for 52 weeks of the year – eg no holiday! There are enough clients in any niche.
  3. Do your homework. Make sure that you know your stuff. Don’t improvise and ask for advice from people who have done what you do for longer than you. Ask the question and you may look stupid once, don’t ask and you will always remain stupid.

2 – Be seen

Marketing is important and it is important to get your marketing right. The way you market yourself depends pretty much on what you do. In complementary health however there are a few things that are proven to work. These are:

  • Networking
  • Flyers
  • Competitions
  1. Networking needs no elaboration other than getting out there and talking to people. Let everybody know that you are the expert in whatever it is that you are an expert in. Collect business cards and send them follow up emails after you met. Do not be pushy, something light like: “Hi Greg, it was good to meet you earlier today. Just a quick line to say hi and make sure that you have my contact details. I would like to be included in your newsletter and I would like to include you in mine which I hope you can find useful.”
    You can also go the extra mile and actually ask some of the people you meet at networking events to meet again on a one to one basis to understand more about each other businesses and requirements. There is enough to say about networking for a book to be written; for now, make sure you follow the steps above and a large part of the rest will come naturally.
  2. Flyers are one of those things that some people believe in and some others don’t. The truth is simple: those who believe in flyers understand how to create and use flyers, those who do not believe in them do not know this. Flyers must:
    • Include a head line, sub-headline, photo, call to action, urgency factor, benefit for the client
    • Be delivered to your neighbourhood at least 3 times (eg 3000 flyers to 1000 houses)
    • Be small and essential (not too many words and printed on A6 or A5)
    • Be monitored in terms of results
    • Here is an example of a good flyer
  3. Competitions are the best way known to me to generate traffic to your website and get free press coverage. The way this works is elementary: write to the local press offering to give away a series of treatments to their readers through a competition. The competition will involve that the readers fill out a coupon or enter their details on a webpage and the winner will be given the prize. All those people who did not win can be contacted with an offer such as: “Sorry you did not win! As consolation prize here is a 50% off discount voucher”. This is an excellent way to get targeted traffic and free press coverage.

3 – Business is Business

Business is business and so treat it as such. Here are the 3 main pointers:

  1. Be profitable. Make sure that you are making a profit with every client you see. If you lose 1p every client and you increase the number of clients you see, you will lose more pennies. Analyse your costs including marketing, rent, disposables, taxes, transport and all your other expenses related to the business and make sure that the fees you charge can generate the desired profit for you.
  2. Pricing. Charge what you are worth plus a little more! People associate the fees of a service to the quality of the same. Increasing your prices to the higher end of the scale will not only give you more profits but also more clients and more people will associate more value to your services. Investigate and see what your competitors charge and put yourself at the higher end of that scale.
  3. Plan and forecast. Make sure that you have a business plan so that you have a precise goal and an action plan that backs it up. In short, make sure that you know what you want and what you need to do in order to get it.

This article gives you a good idea of the main points that you must pay attention to when running a complementary health business (or any other small business for that matter). I recommend that you elaborate on every single point and apply these notions to your business as soon as you can.

January 20th, 2011
Written by Jenny Wilson |

Give Yourself a Quick Ear Massage!

By working on the reflex areas of your ears you can quickly generate and experience a healthy glow to your face, warming you during these cold winter days.  There are actually 58 pressure points in each ear.   Working on the ear will help to alleviate sinus congestion, increase the metabolic process and stimulate the lymphatic flow.  The blood circulation to your face will be improved and so will your mental alertness.

Simply start at the top of your ear by pinching your ear lobe firmly between your thumb and index finger. Pull your ear up and outwards.  This is most effective if you pull very firmly and hold for the count of 10.  Move down your ear, using this technique and finish on your ear lobe.  Then do the same on the other ear. If you don’t feel the gentle glow of heat arriving, then repeat process again.  The effect of this treatment is both stimulating and calming.

January 12th, 2011
Written by massimo |

A Healthy New Year’s Resolution

A new year just started and again how many of us decided to loose weight on top of the list? Many of us are constantly thinking of trying to lose a little weight and shape up for the new season ahead.  However dieting can be a daunting task and can turn out in a disaster for many as they lose a little weight in the short term, only to put it straight back on again once they finish the diet (or even sooner).  Diets can work in the short term, then once the target weight has been reached, the dieter will begin to eat normally and the weight will go straight back on. It is a never ending battle.

So, what is the alternative? Hypnotherapy can help with weight loss by addressing the issue from a more mind related viewpoint.  Many people have reported a weight loss of up to 6 pounds per week using Hypnosis, Neuro Linguistic Programming and Time Line Therapy.

How easy would it be if temptations are not temptations anymore? What if your stomach could feel full with less food? Hypnotherapy does just that; by reaching the unconscious mind, hypnosis can clear reasons for emotional eating such as stress, sadness, boredom etc. It then establishes alternative behaviours and resources which will cause a natural new approach to food in general and a complete new attitude and the weight stays off. Most people who undertook hypnotherapy to lose weight, reported improvements in other areas of their lives whilst losing weight.

So how does it really work? It’s simple really: when we see, hear, touch or even just think of something, that something creates a certain thought, image of feeling in our mind. This then produces a state of mind and consequently a sensation, mood and/or behaviour.

So if for example you are trying not to eat chocolate (which you like very much), you think that you don’t want to eat chocolate. It must be mentioned that the mind cannot process negative statements and therefore when we think “I don’t want to think about chocolate” we are already thinking about chocolate in the first instance and this alone creates a focus on that thing we do not want to focus on.

When we think about chocolate, we make a certain representation of it; whether this is an image, a sensation or a feeling (this changes from person to person).

For this example, let’s say that when you think of chocolate you get an image in your mind, now that image, which is normally in vivid, bright colours, creates a certain thought and consequently a feeling or sensation which is normally making that piece of chocolate even more compelling. This is, in a nutshell, why it is so hard to resist that temptation and, after a struggling internal battle, you end up biting that piece of chocolate with intense emotions, either passionate love or frustration and revenge.

For many people this can cause a vicious thinking pattern that creates guilt for having given in and therefore, now that we failed, we may as well eat the all block of chocolate. Sounds familiar?

Now stop and think: what would happen if chocolate would create a different set of images, emotions and feelings in our minds? What would happen if this representation would not be that appealing anymore? I guess that we would probably not be attracted to chocolate that much, would we?

This, added to letting go of any emotional issue which may have caused you to look for comfort in food and eat when your body didn’t really need it, generate a natural motivation to exercise and perhaps use the immense power of the unconscious mind to provide you with the sensation that your stomach shrank and that you therefore no longer can eat as much as before even if you wanted and you have found yourself a brand new behaviour, attitude and personality which will help you lose weight like no diet could ever do. And the best part is that all of this will feel ever so natural to you.  Happy dieting now ;-)

January 4th, 2011
Written by luca |

Telesales in complementary health

Whilst not specifically designed to gain more one to one clients, telesales can be very effective when selling complementary health packages, seminars or training to companies. It is however very important that you know how to approach a prospect on the telephone as there specific techniques which, if applied correctly, may change your outcomes radically.

Here below I have included an article about telesales and, although it may appear to be addressed  to a corporate environment, the very same techniques can be used to contact companies which may be interested in a complementary health package for their employees.

Telesales does not work for 90% of people who pick up the phone and the truth is that this happens because often we pick up the phone but we forget to pick up ourselves from whatever state we were in. If done correctly, telesales can not only greatly increase our revenue and profits, but also increase productivity and produce extra free time.

There is so much to say about telesales that I could easily write a book about it and add it to the many already written. If applied correctly however, the following techniques will be more than enough to help you immensely to optimise your efforts on the telephone.

In order to carry out a successful telesales campaign here is what you must do:

Preparation

1. Prepare a document which allows you to make telephone calls systematically – a spreadsheet on which you can insert all the details of the companies you will be contacting including the notes that you will make after the call.

2. Group the calls into categories: “Appointment making”, “Seeking the name of the decision maker” (usually for larger companies), “Confirmations”, “Second visits” etcetera. This means that you will be making calls to companies belonging to the same category for long enough time to get into the momentum and consequently be more productive. This will allow you to pick up the jargon and generally be more familiar with the industry.

3. Have the purpose (goal) of the call clear in mind – know your outcome. Do you want to make a sale, find out the name of the buyer, get an appointment? Be sure as to what you want from that call and ask for it.

4. If you have appointments out of the town where you are based, arrange other visits to maximise the efforts

On the telephone

There are several things you can do to accelerate the process of building rapport both in person and on the telephone. Like attracts like remember; so if you look or sound more like your prospect you have more chances to build rapport quickly – this is called mirroring and/or matching. It is however very important that you do not sound/look obvious or you will not only lose the sale but also look ridiculous. I have seen this happen to many people and it really does not look pretty!

If done subtly, mirroring can be very helpful and by making slight changes to your paralanguage (tone, speed, pitch and sometimes accent) when talking on the telephone, you can see miraculous progress in your rapport building skills. If you think about it for a moment, it is absolutely normal that a person who speaks very slowly might find it easier to talk to people who also speak slowly. People who speak very quietly might find it disturbing to talk to people who shout. For this reason, if the person that picks up the telephone has a soft voice and  with a deep, low voice says “H-e-l-l-o, C-a-m-b-r-i-d-g-e C-e-n-t-r-a-l H-o-t-e-l; H-o-w- c-a-n- I h-e-l-p- y-o-u?” very s-l-o-w-l-y, you ought to slow down as well and perhaps lower your pitch to a deeper level (this is deep for you, do not try and match that of your prospect as matching the voice of an 60 year old Sicilian man would make you look rather ridiculous).

Use your client’s vocabulary; if they tell you that they want something elegant, say that you will give them something elegant – not smart! If they say that they want to see how your pictures willlook on the site, do not tell them that they will fit in well or that it will feel good to have them on there. Tell them that they will look good!

If they talk about colleagues when referring to their competition, call them colleagues, not competitors. You get the point.

Use your body as if you were there in person. People might not see you when you talk to them over the telephone but with your voice you also send other messages. If you smile, they feel it. If you feel insecure they feel it. They might not be able to pin point what it is but they will feel something is not right. So, behave on the telephone as if you were there in person.

Oh yes, I almost forgot… Do NOT make calls in your pajama! You are working and so dress accordingly. I am not even going to get into the reason why this is important, simply follow my advice.

Get used to “talking in questions”

This means that you need to learn to talk to your prospects by asking questions. Look at the examples below and see how you can use questions to lead the conversation you where you need it to go:

Prospect: “I do not have money”
You: “Alright, so if  you can see that this is going to put money into your account,  would you be happy to buy now?” Or “That’s exactly why you need to increase the conversion rate of your website which is what this product will do for you. So, if  you can see that this is going to put money into your account,  would you be happy to buy now?”.

P: “I am not interested”
Y: “What is it that you are not interested in?”

P: “I need to think about it”
Y: “What is that question that I need to answer now which will enable you to see how you can benefit from this right now?”

P: “Our business does not need that”
Y: “I am sure that your business does excellently already and I wonder whether a professional set of photos, which make your website even more elegant than it already is, could help your prospects understand how much you care for your business and thus for your guests?”

P: “I need to see some numbers, some stats”
Y: “Sure, what would seeing the numbers and stats give you?”

These are only a few examples; you need to consider the specific circumstances before you choose what to say. As you know, some of the above might be relevant and appropriate in certain circumstances but not in others.

The purposes of asking questions are 1. To know what drives the prospect and what they are trying to achieve with their objection/statement/question.

For example, in this example

P: “I need to see some numbers, some stats”
Y: “Sure, what would seeing the numbers give you?”

The answer to your question will reveal the need that the person is trying to satisfy. This could be reassurance, analytical personality, something to show to the boss etcetera.

In this example

P: “I need to think about it”
Y: “What is that question that I need to answer now which will enable you to see how you can benefit from this right now?”

There is something that your prospect is not sure about and it is your job to find out what that something is and clear the insecurity. Or maybe, the person needs to speak with somebody else before making the decision because he or she does not have the authority to decide.

And 2. Lead the conversation to where you want it to be – i.e. “So, if I can show you how this can help you increase your sales, you are ready to buy?” moving from the problem to its solution and then to the closing of the deal.

Listen to the real needs

When people object it a good sign; it is a sign that they are interested but are not able to overcome insecurities about your proposition and are asking you to do so. For example, when people say things like “I have no money” there are two possible truths:

1. They have no money – it is unlikely for most business to be in such position when the investment required for your product or service is below £1,000.00. If however you find one of those, my advice is to walk away unless you truly feel that your product/service alone could really change they cash flow issues virtually instantly in which case you can persuade them further. This is however a subject on its own.

2. They feel that they have to pay money; they feel that your product/service is a cost. This means that you failed to illustrate that the value that your proposition would add to their business is way higher than the investment required. What the prospect is telling you here is “I do not believe that I can benefit from your proposition and so I feel that this would be a cost and not an investment. Please help me understand that it is indeed and investment that will bring results”.

Also, when people say things like “I need to think about it” or “Can you send me an email” after you have pitched to them, it usually indicates that there is something that stops them from buying now. This might be that they do not have the authority to buy, they are not “sold” or anything else that stops them from buying now. This is why questions like “What is that question that if I could answer would allow you to buy now?” could be powerful.

Remember however that you need to consider the specific situation as such questions might not be appropriate in certain situations. Experience and common sense will teach you that.

Mastering the techniques

1. Print this and read through it several times until you are totally familiar with the notions included.

2. Write down 5 false options every day – False options are propositions which give the impression that all the power of choice is in the hands of your prospect when it really is in yours. For example: “Would 3pm be suitable or would 4:30 be better?”. In this example, the prospect might feel as if they are deciding and, truthfully, they really are, only they are deciding between 2 options which both suit you. They are deciding between seeing you at 3pm or 4:30pm (or today and tomorrow, Wednesday or Friday etcetera) but they are not deciding between seeing you or not; that’s given for certain. This technique will not work all the time but it will work more often than not.

3. Read the false options twice after you wrote them

4. Write down 5 statements per day which include embedded commands “If I can show you that it is convenient for you to    buy from me now, would you be happy to go ahead?” Embedded commands are commands hiding in a sentence. “Buy from me now” is the embedded command in the sentence above. This will not make the client buy instantly like a puppet but it will enable the client to be more at ease with the idea of doing so. When you then verbalise the sentence, you will include a pause between the word preceeding the embedded command and the command. You may also slightly emphasize the command by changing the tone of voice slightly. Remember subtlety is key.

When I train sales people, I spend a great deal of time and advanced techniques to develop the ability of constructing and using embedded commands and so the above ought to only be a slight introduction to them.

5. Once you have written the 5 statements, read them twice (applying the slight pause necessary to make it effective).

6. Start practicing your mirroring (verbal – not body language for now) with friends/TV/radio.

7. Have that conviction when you talk about your product or service. This means believing firmly that it is beneficial for the client

8. Write down the list of the 5 most important benefits of your product/service and repeat them out loud 10 times each every morning – for at least 2 weeks

Do everything suggested above to the letter and I guarantee you that your telesales skills will improve immensely. If those improve, you will sell more, if you sell more you will have more time and more money – more success. And guess what, I am not even charging you for this!

Good luck.

Luca

December 22nd, 2010
Written by Jenny Wilson |

Lift your energy in the morning

A very quick and easy way to energise yourself in the morning is to spend just 2 minutes giving yourself a mini head massage. You can even do this before you get out of bed!

This will help you to wake up, feel alert, positive and ready to start your day with enthusiasm. It has the effect of boosting your circulation and getting rid of any tension in your scalp and face. This also reduces the likelihood of eye strain, headaches, neck and shoulder problems and also hair loss.

It’s also a great way to help eliminate any feelings of stress and anxiety which might be lurking around! So here’s how you do it:

  • Sit (or lie if you must!) and place your left palm directly over your left top part of your head. This has the effect of steadying your head.
  • With your right hand, use your finger tips to create a friction movement from the centre of your head down to your ears and down towards your forehead area. Don’t forget to work down the back of the head to your neck area as there is often a lot of tension held here.
  • When you have covered all areas well in a minute, swap hands and work the left side of your head with this friction rub.

Incidentally, this is a great exercise which you can nip off and do at work to lift your energy and release any tension. It helps you to remain focused on your task.

December 16th, 2010
Written by Jenny Wilson |

Would You Like To Improve Your Health This Winter?

It’s that time of the year again, where many of us feel that our batteries are running low.  Our energy is often poorer and just getting out of bed in the morning to start our day can feel like a challenge.   The likelihood is that it’s dark in the morning when you leave your home and dark again on your return from work.  So how does this make you feel?  Does it have an impact on your energy, mood and general feeling of health and wellbeing?

There are two areas to look at here if we want to improve our health this winter.  These refer to our physical and emotional health which is inter-related. So, to increase your health in one aspect will always have a positive influence on the other.

Our immune system can take a real battering at this time in the year.  You can probably see images of yourself sitting on a bus or train with someone coughing and sneezing around you.  Or maybe you are at your work desk with colleagues who have similar viruses and infections.

So, enough of this gloomy picture!  You may be relieved to know that there are several, easy, self help steps that you can take to boost your physical and emotional health this winter and guide your through to springtime again. I have chosen some easy ones to get you started.  These are actions which won’t require large amounts of time either but used regularly could really improve your health this winter.