Beatriz Serrano joins Salus Wellness

We are very pleased to announce that Beatriz Serrano has joined Salus Wellness this month.

Beatriz is a Psychologist and trainee psychotherapist offering Mindfulness Based Psychotherapy. She works with adults of all ages that are interested in exploring issues of self- esteem, anxiety, relationship issues and the many challenges of parenting.

She is fluent in English and Spanish and welcomes the opportunity to offer members of the Spanish speaking community a therapeutic space to be heard and supported in their own language.

The team here at Salus Wellness are looking forward to working with Beatriz to create and grow her successful client base in Cambridge. Beatriz is another great addition to our already extensive list of professional therapists.

Visit her profile by checking here

 

Dr Jasmine Childs-Fegredo joins Salus Wellness

We are very pleased to announce that Dr Jasmine Childs-Fegredo has joined Salus Wellness this month.

Dr Jasmine Childs-Fegredo is a Counselling Psychologist with a wide range of experience in treating individuals with mental health issues in the NHS and in private healthcare.  She has worked primarily with people suffering with depression and anxiety, as well as eating disorders and personality disorders, incorporating issues around self-harm.

The team here at Salus Wellness are looking forward to working with Jasmien to create and grow her successful client base in Cambridge; Jasmine is another great addition to our already extensive list of professional therapists.

Visit her profile by checking here

The dilemma of spending money to make more money

For people with any corporate experience, particularly those with an understanding of management accounts, the concept of cost of sales is given for granted.  When you run a business you (should) know that in order to sell you must spend some money.  Cost of sales might include the cost of purchasing a product or service, the cost of distribution and cost of marketing and advertising for that product or service.

When we consider this concept within private practice we can mention, among cost of sales the hire of a venue to supply your therapies and the direct cost of advertising.  Most people in private practice would love to have a queue of clients waiting in front of their door but, most of them, don’t have it.

I was chatting with one of our therapist earlier this week and she was complaining, despite having a fully booked schedule, about the cost of her online advertisement.  I was curious so I asked how much the advertising costs was and how much income the advertising was generating.  The answer was respectively £240 and £2400 per month, while working one day per week.  My immediate answer was that I would love to play a game where I get £10 every time I spend £1.

From her point of view a 10% direct cost of sales was too high and she would love to earn the same amount of money without spending a penny; fair enough, but unreasonable.  So I explained that with adequate marketing and the correct image she could probably raise her prices by £5 or £10 per session and further increase her profits.  By the end of it she was satisfied that having a medium-high net income, without costs, would be great but it’s just no practically possible and agreed with me that she is in a good position from a business point of view.

Becky Wilkes joins Salus Wellness

We are very pleased to announce that Becky Wilkes has joined Salus Wellness this month.

Becky is a professional counsellor offering an accepting and non-judgmental therapy space to foster processing, healing and restoration. She works with adults, young people and children and specializes in couples and relationships.

The team here at Salus Wellness are looking forward to working with Becky to create and grow her successful client base in Cambridge; Becky is another great addition to our already extensive list of professional therapists.

Visit her profile by checking here