In a world where any company in any sector should consider themselves a media company it’s becoming more and more relevant the need for constant and consistent production of good…
Massimo Gaetani5 February 2016
I was recently chatting to a therapist who, quite unusually and interestingly enough, had proper marketing training as part of her therapy course. In fact it was an add-on course…
Massimo Gaetani10 December 2015
I was having a conversation with a therapist a few days ago and I was explaining to him various marketing techniques he could use to attract new clients. The surprise…
Massimo Gaetani18 November 2015
Cambridge is a very international place and foreigners are representing a considerable percentage of the total population. Being myself one of them and having started a number of businesses over…
Massimo Gaetani28 October 2015
Pay Per Click (PPC) adverts have become for many companies the holy grail of advertising as they offer a clear and reliable way to publish specific adverts to a targeted…
Massimo Gaetani22 October 2015
We can in general assume that the prefix "Doctor" or "Dr" can identify people with two very distinct academic paths: Medical doctors, including various specialisations People with a PhD or Doctorate…
Massimo Gaetani21 July 2015
In a world where all businesses claim to be different by having a unique approach in the way they deliver their products and services, I decided to write this post…
Massimo Gaetani3 July 2015
Whether we accept it or not we live in a world dominated by social media; it’s easy for anybody to publish content which can potentially reach every person in the…
Massimo Gaetani4 June 2015
I will define the perpetual student syndrome as the tendency for some professionals to go for new courses and specialisations every time they struggle to get new clients. They end…
Massimo Gaetani13 March 2015